It's a common practice to spend one's entire marketing budget on link building and other promotional methods. But that neglects a very important part of the SEO picture - your very own website! Google keeps getting better at identifying high-quality websites, so if you don't start out with a high-quality site that is search engine friendly, you're essentially shooting yourself in the foot. A good website is the foundation of your marketing efforts, and if you want organic search traffic, you must start out with a proper website. On-site SEO is also the quickest and easiest way to bring in more search traffic because you're in the driver's seat.
Why get started with an on-site SEO package from us?
If you serve a local market, it doesn't do much good to get website visitors from other cities and states. You need to attract local customers, and for that you need something called "Local SEO." We can set up your business presence online so that you're featured in all the local directories and appear at the top of the search results for people in your area. If you own a restaurant, fitness center, dental practice, or any other business that depends on local clients, a local SEO package from us will attract more of those customers than ever before.
Want a better quality website? More links? More search engine traffic? Does getting featured in the media sound good? All that and more is included in our full-service SEO packages, completely custom approaches to your website's promotion. We'll deliver results month after month. We often work in the health and fitness and sports and outdoors industries, but we have experience with arts and crafts dealers, manufacturing plants, electronics stores, and more. You can trust us to develop an effective strategy no matter what your target market.
Have a staff to do the work, but need some direction? We can conduct a full website audit that covers market research, keyword strategy, in-depth competitor analysis, link building strategies, and more. Best of all, each audit concludes with a step-by-step action plan for you. Even if you don't know a thing about SEO, this report will show you good stuff and be easy to understand.
Search results pages can get ugly. Angry customers and competitors can badmouth you without reason. If these stories show up when prospects search for your company name, they're going to think twice about doing business with you. Protect your brand by taking control of the results and forcing these negative results off the first page.
Doing your own SEO? Wondering if SEO is even right for your business? Ask us! We can do a full audit on your site and give you SEO recommendations. Or you can hire us to do keyword research; then we can recommend which markets will be easiest and/or most profitable for you to enter. Whatever you are having trouble with, there's a good chance we've been there already!
If you prefer to do your SEO in-house, you can always consult with us about how SEO fits into your overall marketing plan. We can even conduct a mini-seminar on SEO in your office.
Getting traffic and bringing in a hungry stream of potential customers is just the beginning. The traffic increase sure looks good, but if your website isn't optimized, you're throwing all that money away. Just as important as getting the visitors is what they do once they arrive. With Conversion Rate Optimization, we figure out why visitors aren't buying, then we take steps to change that. This can include customer surveys, usability testing, copywriting, split testing, and whatever else it takes to get your customers to order. From your landing pages to shopping cart, we've got you covered.
We offer web design and development for small businesses.
Web design/development was the first service offered by Coal Hill Media Group. But we have built so many websites, we are now directing our efforts at managing the sites and making them the best they can be. We do still develop websites, but they are part of our in-house projects.
If you already have a website, whether it was built by us or not, we can give it an SEO-friendly overhaul with some CRO while we're at it.
This can involve routine monthly maintenance for a website. This ranges from checking for broken links to posting new content, and also includes monitoring website traffic and other analytics. Conversion tracking and split testing is available in some situations.
Improve your website with photo and video. Really draws visitors in, looks professional, and builds trust. If you are a current web design or SEO client, we can create compelling videos to improve your website and increase conversion rates.
If you want your website to make money and generate sales, it needs to work. If users can't figure it out, they're not going to buy. We'll run your usability testing, analyze the results, and prepare an action plan for you to make improvements. Get actual user feedback without having to manage the project on your own.
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